Challenge
In a market dominated by only a few but very strong players, Mex & Co needed to boost their brand design in order to sharpen their position against the competition. Mexican Food being the product, this needed to be more explicit than in the existing design, just as the design needed to be more distinct and with loads of food appeal.
Solution
A brand-new package design for a brand-new series of delicious Mexican products. The design was inspired by the happy colors and patterns of Mexican culture and with recipes to enhance quality perception even more.