FROM NATURE'S LABORATORY
A facelift for a market challenger that has been providing herbal-based vitamins to the Danish market since 1974 but was loosing brand equity
LongoVital's market position was challenged in the years leading up to 2020 after a long period of low campaign prices, resulting in declining loyalty and brand equity. Therefore, LongoVital needed to be revitalized while simultaneously fully integrating the sub-brand LongoRange into LongoVital. This presented both a brand strategic, creative, and design task.
LongoVital is the perfect fusion of nature and science. It is the story behind the brand, and it is the essence. We brought this to the forefront through a re-design, a new narrative, and aesthetics using familiar retro posters and an elegant nod to the wonderful world of botany.