Castus

Challenge

In the Danish market for dried fruit snacks, Castus owns the category. Next step, therefore, was to expand to the international market where the product category was somewhat smaller and more unconventional. Therefore, three sub brands were created specifically to fulfill these new adventures needing both a look and a name.

Solution

A playful, fun and dynamic look was developed for the three sub brands, as well as, three ditto names: Bite & Smile, Supernatural and Tiny People’s Choice.