Challenge
Netto wanted to strengthen the preference within the target market: families/women at the age of 30-50. In order to do so, they wished to increase the focus on health, partly by working with the cereal category, more specifically a new private label called Breakfast from Bell’s within the following categories: Mysli, Healthy Cereal and Family Cereal.
Solution
A new visual identity with strong visibility and food appeal. Each of them appealing to their own specific target group and making Netto’s private label a strong competitor to the existing A-brands in the market.
