Challenge
The popular sausage brand Langelænder’s old packaging design didn’t pay justice to the product: It made it difficult to separate the products from each other and it lacked food appeal. Quite problematic, when consumers tend to make their decision at the supermarket, when they browse through the refrigerated counters.
Solution
With a new appetizing packaging design, a new focus point was set on the individual products, supported by a stronger communication of the brand.
