Challenge
Since Lagkagehuset’s establishment in 2008, it has grown to become a nation-wide, highly commercialized Bakery chain. But a considerable number of new competitors have entered the market using a similar approach to communication as Lagkagehuset – thus sharpening the competition amongst consumers with a taste for delicious high-quality food. Therefore, Lagkagehuset’s product communication needed to reflect the quality even more.
Solution
Creating an exclusive identity for Lagkagehuset that left no doubt in the mind of the consumer that Lagkagehuset is THE place to go to if you want a gourmet experience.
