Challenge
In the market of store-bought sauces, cold sauces (compared to powder sauce) hold the greatest market share and continue to grow. Bearnaise constitutes 50% of the cold sauces in the supermarkets, making it a very advantageous market to enter. Swedish brand, Eriks Saucer, was the market leader and the well-known Danish brand, Jensens Køkken, wanted to challenge this.
Solution
A name and visual identity was developed to match the concept of Jensens Køkken’s new premium sauce brand - ”Brasseriets Saucer”. The sauces were created to make cooking easier for the people who value taste and classic brasserie sauces.