Concept Unknown
The number of AVIS Mini-lease customers wasn’t reaching its potential. This was due to the fact that potential customers weren’t aware of the advantages of the concept “minileasing”. A solution that allows you to lease a car for as short as one day – freeing you from unnecessarily long leasing contracts.
Leasing Horror Stories
To stress the advantage of the Minilease concept, we decided to tell the ‘horror’ testimonial of an unfortunate leasing customer. This was cemented by the campaign “Win your freedom back” where participants had the opportunity to win, if they told their personal horror story about being stuck in a “leasing nightmare”…