At Envision, we solve every single task with a clear purpose of maximizing effect
Advertising is always about effect. It may be wonderfully entertaining, it may be beautiful and touching – some even claim advertising is very closely related to art, when done with excellence. But none of this matter, if there’s no effect.
At Envision, we solve every single task with a clear purpose of maximizing effect. We aim to create communication that is truly creative, distinctive and emotional. Why? Because it is proven that these are key elements in effective brand communication.
But this is only half the job. In order to maximize effect, you also need to monitor the results and to adjust the content underway, whether it be short- or long-term results that are in focus. One is no more important than the other. Today’s modern marketeer must necessarily do both.
Put in other words, we take the guesswork out of advertising effectiveness and help find the explanations for e.g. development in sales, in awareness, in preference or market share or a fifth or sixth KPI.
Most commonly we do so by advising within:
- Long-term brand building vs. short-term tactics
- Mass communication vs. targeting
- Business, marketing and communication KPI’s
- Source of growth and Brand potential analysis
- Channel strategy, media metrics and measurements