Glad Juul gauges the consumption of Christmas shoppers in Denmark – both in shops and online. The book presents a model for companies who want to become a regular feature of consumers’ Christmas rituals but need a benchmark to follow. It also includes as many as 11 Christmas fairy tales from the real world, where Glad and Juul take a closer look at the great Christmas sales success stories at Georg Jensen, Tivoli, Aalborg Juleakvavit, Coca-Cola, KFC and others. It’s all spiced up with portraits of the target audience, the Danish Christmas consumer, entertaining Christmas rituals from all around the world, as well as funny anecdotes and historical facts.
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Download the book here (Danish only)