Consumer-generated content, the engagement hype and Web 2.0 have been cool, exciting and unmistakeable. But everything has its limits. Blinding, supersaturation and a touch of brainwashing are beginning to take effect. And consumers are tired of having to work it all out for themselves. Through a wide range of fascinating case studies, the book entitled “Fuck the consumers” discusses these issues and presents examples of brands that design their own products; brands that bravely stick by their opinions and take on the role of the expert.
Download the rapport here (Danish only)