Customer power and blockbuster success

The retail market is developing rapidly. But what are the challenges facing the new market? What do consumers want? What role should communication play for chain stores? How do the large international chain stores use communication? And what can Danish chain stores learn from them? These are some of the questions posed in the report “Kundepower & Kassesuccess” (Customer power and blockbuster success), where the aim is to shine a spotlight on how knowledge-based communication can make a difference for retail chains.


Download the rapport here (Danish only)