Branded Content

Advertising rules have changed. Consumer patience is dwindling. Mass media is rapidly losing its sex appeal, and it feels as if ads have become the adversary that must be defeated – or at least ignored – until they disappear on their own accord. Then again! “Branded Content” highlights how ads are not the enemy in and of themselves – it’s the idiocy, boredom and lack of relevance they espouse. This book shows how the old adverts are dying – and how a new form of commercial communication is on the rise.


Download the rapport here (Danish only)