Love and convenience food

On one hand, we lament our lack of time; on the other, we hesitate to accept the food industry’s attempts to provide time-saving meal solutions. It’s a paradox! The report “Kærlighed & Færdigmad” (Love and convenience food) provides insight into the highly complex world of perceptions, expectations and prejudices that are preventing consumers from loving convenience food.

 

Download the rapport here (Danish only)