Lost in logos

Sponsorships used to be a unique medium. A medium that could steer clear of the noise emanating from all the competing media by being present in a non-invasive way at a place where the target audience would naturally direct their attention. But sponsorships have drowned in their own success. What used to be a unique platform has turned into a virtual logo forest. “Luk Logoland” (LOST IN LOGOS) offers a new perspective on sponsorships, and challenges brands to stop talking about themselves – and start talking about what they are sponsoring.

 

Download the rapport here (Danish only)