Advertising rules have changed. Consumer patience is dwindling. Mass media is rapidly losing its sex appeal, and it feels as if ads have become the adversary that must be defeated – or at least ignored – until they disappear on their own accord. Then again! “Branded Content” highlights how ads are not the enemy in and of themselves – it’s the idiocy, boredom and lack of relevance they espouse. This book shows how the old adverts are dying – and how a new form of commercial communication is on the rise.
Download the rapport here (Danish only)