A smorgasbord of trends

What is the secret behind the food products that fly off the shelves? How do you involve consumers in product development? And what trends influence consumer preferences? The report “Trends på tallerkenen” (A smorgasbord of trends), asks 1,078 Danish consumers about their opinions and expectations of foods in the future. It addresses the four biggest megatrends influencing the food industry right now: convenience, enjoyment, health and ethics.

 

Download the rapport here (Danish only)