We are an advertising- and knowledge agency – visionary for ourselves and for our clients. We nurture strategic creativity with care and enthusiasm to generate ideas that make sense. This means that we challenge our clients both strategically and creatively. How do we do this? By being curious and making a virtue of nurturing good ideas. In fact, we can't help ourselves!
Ideas that make sense
We are one of the best advertising agencies in Denmark.
We pride ourselves on this fact. Because we are ranked no. 5 in the Agencies Image Survey of 2014. We are one of the oldest agencies in Danish advertising. We are proud of being one of the few agencies not to have American backers – we are just us. And we are proud to be one of the most talked-about agencies in Denmark in terms of our knowledge, work, advertising awards and the føtex supermarket jingle, which Danes either love or hate.
envisions Image Survey 2014
No. 1 on consumer insight
No. 2 on understanding client businesses
No. 4 on generating good results
- Find out more about all this here
Source: MyImage 2014 MyResearch: Analysis based on 556 marketing replies. Includes 36 advertising agencies, 13 media agencies and 20 digital agencies.
CREATIVITY & COMMUNICATION
Envision is a member of Creativity & Communication, the trade organisation for the consulting creative professions. We are also a legally certified Creativity & Communication agency which means that we have completed and passed their legal advertising and recruitment course. For the past few years, Mona Juul has been the chairman of Creativity & Communication.
Read more at www.kreakom.dk
envision believes that there is a lack of independent, professional and innovative media consultancy in the Danish market. A player who is channel-neutral and able to orchestrate exciting new opportunities in the media marketplace. We have therefore teamed up with Wibroe, Duckert & Partners, We Love People and &CO to set up the media agency of the future and have based it on senior consultancy and an entirely new business model – non-profit on media buying. We call it Orchestra. You are welcome at Orchestra irrespective of your choice of advertising agency.
Read more at www.orchestra.dk
It is all about fixing things – while continually thinking.
We strive to be honest with our clients and with ourselves. We can honestly say, our special skill is about getting things done and rolled out into the world. But we are constantly thinking about the work that we do. This is why it makes sense for us to be an advertising- and knowledge agency that is able to bring creativity, expertise, digital media, design and production to the table, depending on our clients' needs.
envision is a name that means something.
Good ideas don't just come along by themselves
Knowledge is the way forward in creating ideas that make sense. This is why we are continuously adding to our knowledge about media, markets and people. We work to identify a meeting place between the brand and the consumer that is relevant, credible and different. This meeting place is a specific communication tool which we use to create new consumer spaces for the development of efficient communication for our clients.
More than 20 years' experience speaks for itself.
But we want to say a few words anyway. Because our skills make us one of the largest agencies in Denmark in the production of supermarket leaflets and catalogues. Minh Graphic, our subsidiary in Vietnam, and our in-house state-of-the-art technology for production management, automation and streamlining, supported by experienced production staff, process consultants and IT developers, constitute the muscle behind our mass of weekly printed matter.
Read more at www.minhgraphic.com
50/50 gives 100%.
envision owns half of NöRD, which is a full-service web agency. This means that we are located in the same building and are able to work closely and efficiently together. NöRD has its own unique and nerdy approach to technology – and we share a passion for understanding consumer behaviour of people sitting in front of their computer screens. Because people always come before digital data and technology. Otherwise nothing makes sense.
Read more at www.noerd.dk
Design is communication in its own right.
At envision, we are interested in the life design and the design needs, in order to survive in a world of oversaturated communication and disloyal consumers. Products not only need to shout in order to be heard in the crowd, but need to engage consumers – and entice them to commit to the brand behind the packaging. But we are not just an advertising agency producing design. Our design is always created with consideration for the wider context of the brand.
envision is a knowledge-seeking agency.
Good ideas are not just fun for the fun of it and are not simply random concepts. They are not just advertising nonsense and empty bling. At envision, ideas make sense. Sense for consumers in their everyday lives. And sense for our clients and their goals and ambitions. We believe that the right knowledge generates strategic creativity that moves people, attitudes and products.
- Softly, Softly or Tough Love?
- To Hell with the Consumer
- Branded Content
- Close Logoland
- The Brand Commuters
- Was passiert in deinem kopf?
- Trends on the Table
How do you communicate health to Danes, in order to ensure that they make healthy choices? At envision, we believe there are two options: The softly, softly approach that urges consumers to adopt a healthier lifestyle or tough love that uses hard facts to drive home the seriousness of the issue. Which of the two is best depends, as always, on the market, target group and product.
We look at unhealthy Danes and their attitudes to physical well-being and decide whether it is best to deliver a softly, softly approach or tough love – to get the message across.
Presentation of our knowledge?
Send an e-mail to Contact Manager Christian Dahl Kirkegaard
We have defined our dream client.
We have large clients, medium-sized clients and small clients. But size is not what is important to us. We have many food industry and retail clients. We have banks, amusement parks, shopping centres and public institutions among our clients. And many others. But client category is not what is important to us. What is most important to us is working with clients who also believe that ideas need to make sense.
Our current dream client
Our priority is that it works.
The communication strategy, the creative idea and the impact form a trinity that makes sense. Because what we do has to make sense. Whether it is all about selling more products, increasing awareness or changing attitudes. Every day we create results and strengthen our long-term partnership with our clients. This is why we are proud to have won an Advertising Effectiveness Award 2011 for Fårup Sommerland. This is why impact is vital in all our work.
Bilka is without doubt the only Danish supermarket that can say: “We have it all, a little extra and much more”. How do we express this slogan in an effective and sympathetic way, with the aim of creating awareness and sell more groceries in a highly competitive market?
Anything you want – you got it. Anything you need – you got it. The old Roy Orbinson track says it all! Consequently, the track was rerecorded in a modern version, which reflects Bilkas’ ambitions about looking forward. A new graphical identity was developed including more feminine and happy graphics, and a new font. These were implemented across marketing channels, including TV ads and catalogues.
With these new marketing elements, the campaign changed from uncontrollably yelling Bilka’s message into speaking the same language as their customers.
HOW IT MAKES SENSE
When you are a giant supermarket chain like Bilka, with a broad selection of groceries and services, it is of utmost importance to establish an identity and a way of communication, which is inclusive without being uninteresting. It is all about creating a framework, which derives attention, recognisability and is appealing to a modern consumer.
Truancy is a problem in many Danish schools. And absence leads to children dropping out. And dropping out leads nowhere.
We call it a presence campaign and drop the blame culture. Instead, our campaign focuses on school being a place where you will be missed if you are not there. As we say: Everyone needs to be here. And we say this in words to a well-known Rasmus Seebach track.
HOW IT MAKES SENSE
Everyone needs to belong somewhere. School is a fantastic place for getting together – and there is a greater chance that the target group will forget about truancy if they are told by teachers and classmates that it was great that they turned up. The campaign will be rolled out across the media palette – led by a music video and a diverse range of digital media that are aimed at and involve the target group.
2.8 million views on the Internet and 600,000 hits on the campaign site.
Ad liking of more than 80% (who like or like the music video very much)
35,000 user-generated music videos – forwarded to 111,000 friends
50,000 ‘wake-up calls’ from user to user (in only 10 days).
PR, publicity etc. worth DKK 7.4 million.
Change of attitude among 17% of respondents across target groups.
How do you stand out in a field that is overly marked by price wars and stereotypical ideas about do-it-yourself-projects?
In the retail industry, the most important thing is to respect and play by the most fundamental retailing rules, while at the same time, seeking ways to stand out of the crowd. With this in mind, we created a new and improved strategy and creative concept of SILVAN.
Our mission was to show SILVAN’s most essential USP’s in a new, improved and more effective way. We wanted to do more than just focus on tactics. We wanted to create a community based on values and we wanted the target group to feel – not just see what SILVAN is all about.
The cornerstone of our strategy is three brand new – and ambitious – promises or guarantees; we guarantee that SILVAN is always competitive on price; we guarantee that SILVAN will be available 24 hours a day and we guarantee customer satisfaction. These guarantees are made to give all SILVAN customers a peace of mind and to show that SILVAN realizes and acknowledges the basic hygiene factors. Furthermore, the promises serve as an argument to choose SILVAN over competing DIY retailers.
The SILVAN strategy justifies the new value based statement: “in SILVAN – we do it together”. We never let our customers down when it comes to their DIY projects. We are never satisfied unless our customers are. We do it together.
HOW IT MAKES SENSE
SILVANs target group is primarily urban, socially oriented people, who do not fit in the stereotypical do-it-yourself frame. They fix things because they need to – not because they think it’s particularly fun and therefore need a helping hand rather than a know-it-all advice.
Above all, these people need to feel safe. And that is exactly what SILVAN is providing: safety. Security. Partly through the three guarantees and partly through a positive, innovative communicative tone.
By understanding the needs and context of the target group, we simultaneously bring the primary USP’s of SILVAN into focus, which furthermore helps differentiate the store from its competitors.
The aim is to create a social and inclusive store, where everyone is - and feel - welcome.
The strategy is very new to the market. It is therefore too soon to measure any campaign effects. However, there has been a very positive response to the strategy as well as the creative concept from our client as well as their customers.
Skoringen's greatest challenge was their lack of personality. Consumers were very familiar with Skoringen, but the brand was weak, and consumers found it difficult to say anything about it. At the same time, Skoringen was under pressure from new competitors such as clothes shops and the Internet.
Many of Skoringen's competitors prioritise fashion. Skoringen, on the other hand, is about much more than just fashionable shoes. They offer shoes you can play with the children in, shoes you can dance in all night, shoes you can run for the bus in and much, much more. So we summarised this in the payoff and in the concept: Shoes you can live in – which was rolled out on television, in advertisements, in-store and on the radio. The concept is a diverse and happy story about the way life is lived in families with children when mum, dad and children have shoes that will take the punishment involved in the unpredictable situations that occur in everyday life.
HOW IT MAKES SENSE
Skoringen's primary target group is mothers aged between 30 and 50. It is a consumer group that no longer has to suffer for the sake of beauty. They want nice shoes for happy feet – for themselves, for their man and not least for their children.
To create a shared marketing framework for expert and punkt1 on television and in newspapers that encompasses the brand values of both chains.
Supermarket leaflets are not new. The new concept here is that two chains team up to produce a leaflet and a video. Advice is the common denominator for the two chains and plays a pivotal role in their marketing. The idea is to capitalise on and boost existing brand equity.
HOW IT MAKES SENSE
punkt1 and expert share an advisory position and are therefore able to create co-branding that makes sense despite the differences between the chains. With the alliance between punkt1 and expert, a win-win situation is created for the two chains to create synergy, increase visibility in the marketplace and strengthen the brand position of both chains.
The impact was measurable. Unfortunately, we are not able to publish specific sales figures, but we are working on an indexed income statement.
After the financial crisis, the price of groceries has become even more of a priority to Danish consumers. føtex's prices are lower than many people think. føtex now wants to capitalise on this.
føtex Price Match guarantees that the total price on branded products in your shopping basket is (at least) as low as the cheapest at either Aldi, Lidl, Fakta or Rema 1000. In other words, there is an additional reason to be pleased about your føtex receipt, which is something we communicate in a fun and simple campaign focusing on the classic ‘receipt moment’ we all know from our trips to the supermarket.
HOW IT MAKES SENSE
From a consumer point of view, there should only be one grocery store, namely one store with the best products and the lowest prices. With føtex Price Match, føtex becomes the quality store with the low prices so that consumers only need to shop in a single location.
71% of consumers are aware of føtex Price Match (starting point of 0%).
59% state that føtex Price Match affects their choice of shopping location.
72% trust føtex to ensure low prices.
32% state that they have bought discounted products at føtex which they would otherwise have bought elsewhere.
*føtex Price Match Internet survey, November 2012
Consumers are aware of the name, but they also need to know that Waoo! is the most future-proof broadband solution on the market.
Technology moves rapidly, and it can be difficult to keep up. Waoo! raises awareness of the many benefits of fibre broadband which is a future-proof solution because it is almost ahead of its time and will be around for many years to come. The future belongs to Waoo!
HOW IT MAKES SENSE
Consumers worry about their broadband solution being obsolete tomorrow. This means that they want future-proof solutions, but are still having a hard time getting to grips with the market. Waoo! helps them on both product and price – and with communication that convinces consumers that making a choice does not have to be that difficult.
Specific advertising recall from 45% to 81%
Top of mind advertising recall from 7% to 21% (highest in category)
Unassisted advertising recall from 10% to 26% (highest in category)
Total advertising recall from 24% to 48% (highest in category)
Unassisted awareness from 15% to 29%
Total awareness from 50% to 70%
Increased sales of marketed products by 52%
Increased sales of video on demand rental by 76%
Total ROMI of 7.3
Winner of Advertising Effectiveness Award 2013
Dansk Supermarked wants to create a health concept across product categories and across the three chains Netto, Bilka and føtex.
The idea: Health is here, there and everywhere. It is therefore essential for Dansk Supermarked to find its own version of the concept to make it easy to choose healthier alternatives by making choices positive. By moving away from moralising towards a more sympathetic approach based on the criteria of the Scandinavian healthy nutrition mark Nøglehulsmærket. And Levevis was born.
HOW IT MAKES SENSE
The Danes are very keen on healthy living, but healthy options often end up in a boring corner or become something that is just too troublesome. This is why it makes sense to create a clear shortcut in Dansk Supermarked outlets and ensure that the advertising focuses on joy instead.
Overall increase in sales rose to index 118
39% want to buy on the basis of the advertisement
94% awareness after the campaign
57% believe that the advertisement stands out in this category
86% recall having seen the advertisement
Unassisted preference for Levevis from 3% to 11%
ToM advertising recall – leading the ‘supermarkets' own brand category
More than 45.000 views on YouTube.
After more than 20 years of working together, it is all about carrying on and developing in unison.
No one knows føtex's DNA as well as envision does. We have even made our own small, but significant mark on it. From Denmark's most stylish supermarket leaflet and the føtex jingle to a completely new and beautiful universe where føtex's ‘we do more for you’ payoff is put further into play and made more lifelike in both the company's marketing and stores.
HOW IT MAKES SENSE
føtex likes stylishness. Especially if it also happens to be cheap. Things need to look stylish, taste great and smell fantastic. Stylishness is simply part of the shopping experience at føtex and part of what consumers take home with them. And that is unique to føtex! føtex nurtures stylishness and they know what they are talking about. They have their own butcher, baker, wine merchant etc. føtex does more for the consumer.
The campaign strengthened føtex's position as a supplier of quality food to the Danes.
The challenge was to increase the amount of subscribers to Skagenfoods boxes with fresh fish.
Every January, the Fish industry reminds us that we should eat fish at least twice a week. Fish is health - fish is good. But fresh fish is even better, and that’s exactly what Skagenfood offers. Even fresh fish – delivered at your front door. For that reason, we made a Skagenfood TV-campaign, launched at the same time as the Fish industry encouraged everyone to eat more fish. The campaign launch pad was taken from Skagenfoods payoff “Straight from the sea to your front door.”
HOW IT MAKES SENSE
20 seconds is not much time if you want to tell a good story, which delivers a message and presents an appealing offer. However, because of the fact that Skagenfood want to focus heavily on freshness, 20 seconds reflects this differentiation parameter. It makes sense and it creates results.
iMidt is a joint platform created by the public sector of financial growth, which helps small and larger companies to expand their businesses. To accomplish this, iMidt offers business consulting and co-financing.
Before iMidt became a customer at envision, they were a relatively new platform with low awareness. We had to change that! The mission was to introduce iMidt to companies located in central Jutland (Denmark) and to increase the amount of direct inquiries.
The solution is a new graphical identity accompanied by a campaign. The aim of the campaign is to make sure that the important decision-makers at the companies in central Jutland know about iMidt and their valuable services. The message is that iMidt offers effective business consulting, which can increase the profit of their clients.
From thought to action.
At envision, we look to the world for knowledge and insight that will make us smarter about media, markets and people. But we do not just look. We are an agency full of passionate people who involve ourselves both inside and outside our own four walls. If we find a project where we believe we can make a difference, we won't wait long to take action. It simply makes sense for us to start acting – even before we have finished thinking.
Imagination and creativity are the most important stuff of dreams that children have. As ambassador for Barndrømmen, we support the society's work on behalf of children and young people living in vulnerable or financially disadvantaged homes. Through cultural experiences, such as music and art, Barndrømmen gives their imagination a space to develop. This is done by building up their resistance to fight the difficulties each child is faced with – and, in the final instance, by breaking generational cycles and creating a decent life.
Find out more about Barndrømmen here
Against food waste
‘Your stomach gets its fill before your eyes do,’ as the Danish saying goes. And there is some truth in that. Because the Danes throw out an average of 63 kilos of food per person every year. We put this on the agenda at Agrotech's Food Waste Conference. The fight against food waste has also been put on the menu here at envision. Transparent bin bags in the office now make visible how much food actually ends up being thrown away. As our cook says: ‘The problem is out there with you – not here in my kitchen’. Find out more about the Agrotech initiative against food waste here
Digital relief effort
Nearly half a million Danes do not use the Internet and are well on their way to losing touch with a heavily digitised Denmark. This is why envision set in motion its digital relief effort. On four Saturdays in May, we offered our digitally disadvantaged fellow citizens coffee, cake and support. Our many guests were helped to help themselves. To set up Internet banking and e-mails, fill in public sector forms, shop online etc. The Municipality of Aarhus has subsequently shown interest in a future collaboration based on this digital initiative. Find out about our next digital relief effort here
Experienced talent is a safe choice. But young talent also deserves a chance. And talent needs to be nurtured or it will die. At envision, we help to engender good growth environments for untested talent. We are a welcoming agency that offers internships to students, creative asylum to KaosPilots (alternative creative business school students), hosts talks and showcases up-and-coming artists. We feel we have a responsibility to nurture exciting new talent. Simply because our future depends on it. Find out more about our exhibition opportunities for artists here
Not all families have a strong social network to rely on. Børns Voksenvenner puts children and young people who do not have much adult guidance in their lives in touch with a helpful adult. An adult, who has the time and energy to share a zest for life as well as life experiences. Raising awareness about this is something that makes sense to us. In partnership with Børns Voksenvenner Aarhus, we created a recruitment campaign whose purpose was to motivate adults to join the project. The campaign was on the streets in March, 2013.
We blog about insights, knowledge, audiences and ideas that make sense.
We will always like to receive applications and resumes from talented candidates. Even if we are not looking for new colleagues at the moment. Please send your application to firstname.lastname@example.org. We aim to respond within 14 days.
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8000 Aarhus C
Kim Birk Laursen